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Text Box: Photochromic Technology Although we refer to them as “sun” or “UV” activated the technical term for the pigments that are used in the production process is photochromic. When our unique color changing products are exposed to ultraviolet light, their molecular structure is temporarily altered making beautiful colors appear. When they are removed from the UV source the process is reversed and the colors disappear. PRODUCT CARE: We recommend washing T-shirts basically the same as any other colored t-shirt: insideout and although the inks are very durable please don’t use bleach.